This year, hundreds of pop-up holiday-themed bars from Miracle are set to appear across the country, offering a fun way for adults to celebrate the season. Like a home, the pop-up bars will be decked out with Christmas decorations and filled with the sounds of holiday songs. On-site, people will be able to enjoy a range of festive cocktails, including the Snowball Old Fashioned, Run Run Rudolph and Bad Santa. For 2019 celebrations, Miracle is introducing quirky new glassware designs like the dinosaur-shaped SanTaRex and the Missile-Toe.
The Miracle pop-ups are not just places to enjoy a festive drink with friends but also the sites of Ugly Sweater parties—on December 2nd, Miracle and Sippin’ Santa are hoping to create "the largest combined ugly sweater gathering in the world."
Image Credit: Miracle
What's Driving This Trend
- Holiday-themed Pop-up Bars
- Opportunity for businesses to create temporary, immersive experiences that capitalize on the holiday season.
- Festive Cocktails
- Innovative drink menus that incorporate holiday flavors and unique glassware designs cater to consumers' desire for novelty and Instagram-worthy experiences.
- Ugly Sweater Parties
- An opportunity for event organizers and venues to host themed gatherings that capitalize on the popularity of holiday traditions and nostalgia.
Who This Affects Most
- Hospitality
- Hotels, bars, and restaurants can attract customers by transforming their spaces into holiday-themed experiences.
- Event Planning
- Event organizers can create unique and memorable experiences by incorporating festive themes and activities.
- Food and Beverage
- Beverage brands and bartenders can develop innovative holiday drink menus that cater to consumers' desire for novelty and seasonal flavors.
