Breathable Rain-Ready Jackets

The Adidas Myshelter Rain Jacket Prevents Heat from Being Trapped

The Adidas Myshelter Rain Jacket is a stylish garment for rainy months of the year that will provide wearers with a way to combat moisture, while still maintaining optimized comfort.

The jacket features three layers of fabric that work to dissipate body heat that would otherwise become trapped underneath the waterproof outer layer. This will prevent wearers from overheating to let them wear the jacket even after the sun has come out.

The Adidas Myshelter Rain Jacket hides a deployable hood in the collar to keep it out of the way when not required and features built-in shoulder straps to let wearers easily carry it when indoors. The premium jacket features a dedicated technology pocket on the interior and comes in two color options.

Breathable Fabrics
Opportunity for innovation in creating garments that allow for heat dissipation while maintaining waterproof qualities.
Weather-adaptive Clothing
Opportunity to develop clothing that adjusts to weather conditions to provide optimal comfort.
Multipurpose Outerwear
Opportunity to design jackets with versatile features for convenience and functionality.

Sectors Adopting This

Outdoor Apparel
Opportunity for outdoor apparel companies to develop rain jackets with enhanced breathability and comfort.
Sportswear
Opportunity for sportswear brands to create weather-adaptive clothing for athletes and active individuals.
Travel Gear
Opportunity for travel gear companies to produce multipurpose outerwear that combines style, convenience, and functionality.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 69%
Freshness 9%