The Endo Sport sports drink is a new refreshment for the UK market that aims to offer athletes and non-athletes alike with a premium beverage that's formulated with natural wellness in mind. The drink features 10mg of CBD per 500ml bottle, which will help the consumer to enjoy the benefits of the natural wellness ingredient as they train. This could help with muscle recovery, sleep improvement and even anxiety reduction to enable an enhanced sense of wellness to be achieved.
The inspiration behind the new sports drink was touted by Founder of Endo Sport Pardeep Sooch who said, "There has been a huge increase in the last year or so in the role that CBD can play in the sporting world. With a lot of well-known athletes from the worlds of rugby, MMA and the NFL coming out to support CBD, interest from amateur athletes and fitness enthusiasts has understandably been piqued. English Rugby players James Haskell and George Kruis have both recently launched CBD sports supplements, so it looks like the industry is only going to keep getting bigger. Endo Sport fits naturally alongside these other brands, giving users a great-tasting sports drinking with the added benefit of CBD.”