Rhythm Sport is a functional beverage designed to replenish and quench athletes' thirst with electrolytes. Amidst the supply shortage across the sports drink industry, athletes have resorted to scavenging for sports drinks as they train. Rhythm is combating the supply chain issue by leveraging its CBD seltzer expertise.
Rhyth Sport is a Strawberry-Hibiscus seltzer that combines B vitamins, 15mg of hemp, magnesium, potassium, electrolytes, and more to provide athletes with maximum hydration. The infused wellness beverage contains 5 calories per can, zero carbs, and is naturally sweetened with monk fruit. Now that CBD is legal in the Olympics and the NFL, athletes can benefit from its healing effects while keeping hydrated throughout their intensive training.
Image Credit: Rhythm
What Makes This Trend Stand Out
- Cbd-infused Functional Beverages
- Companies can capitalize on the increasing demand for functional beverages by incorporating the benefits of CBD for athletes and fitness enthusiasts.
- CBD Wellness Beverages in Sports Industry
- With the legalization of CBD in professional sports leagues, companies can introduce CBD-infused sports drinks catered towards athletes and fitness enthusiasts.
- Hydration-focused CBD Products
- Companies can create CBD-infused products specifically designed to hydrate and replenish athletes during training or competition.
Sectors Adopting This
- Beverage Industry
- Companies in the beverage industry can explore the opportunity of infusing CBD and other functional ingredients into their products to cater to the growing demand for functional wellness beverages.
- Sports Nutrition Industry
- Companies in the sports nutrition industry can seize the opportunity to introduce CBD-infused products catered towards athletes and fitness enthusiasts looking for natural recovery and hydration.
- Wellness Industry
- Companies in the wellness industry can incorporate CBD into their products for athletes and fitness enthusiasts, to provide natural and organic relief and recovery solutions.
