The Rhythm Shorties is the CBD brand's newest offering. The line of smaller beverages is designed for on-premise cocktail and mocktail mixing. With its new small size, the CBD beverage is ideal for hotel minibars and subscription boxes.
Known for its delicious and functional wellness drinks, the company is branching out throughout the San Francisco Bay Area by partnering with premier natural and organic food and beverage distributor Danlies. The Shorties launch is occurring in tandem with the brand's new partnership to debut the lemon-ginger flavored Rhythm Recover soothing seltzer to a larger audience. Rhythm Recover is recommended for post-workout recovery. It is also launched the grapefruit-rosemary flavored energy seltzer Rhythm Awake for a jitter-free caffeine boost.
Image Credit: Rhythm
Key Themes Behind This Trend
- CBD Cocktails
- The release of Rhythm Shorties opens up opportunities to create CBD-infused cocktails and mocktails in bars and hotels across the San Francisco Bay Area.
- Functional Wellness Beverages
- Rhythm's new beverages, Rhythm Recover and Awake, provide consumers with specific functional benefits, such as post-workout recovery and a caffeine boost, respectively.
- On-the-go CBD
- The launch of Rhythm Shorties makes it easier for consumers to enjoy CBD beverages anywhere, whether it's in their hotel minibar or in a subscription box.
Where This Applies
- CBD Industry
- The rise of CBD-infused beverages, such as Rhythm's Shorties, presents an opportunity for companies to tap into the growing trend of cannabis-based products.
- Beverage Industry
- The launch of functional wellness beverages, like Rhythm's Recover and Awake, presents opportunities for companies to create similar products that offer specific benefits to consumers.
- Hospitality Industry
- The release of Rhythm Shorties creates an opportunity for hotels and other hospitality businesses to offer guests a new type of on-premise cocktail experience with CBD-infused beverages.
