With the holiday season around the corner and the launch of Frozen 2, brands are launching Christmas campaigns including British supermarket chain Iceland that recently launched the 'The Magic of Frozen' Christmas commercial. This campaign features the cast of Frozen with an emphasis on Olaf and Elsa.
The video takes place in a family's home around Christmas with a little boy opening up a stuffed animal replica of Olaf. The plush toy soon transitions to an animated version who morphs and changes his body in order to play charades with the family. Next, we see Elsa magically create a beautiful ice dining room set where the family and their new friends fest. This clever integration of family values and Frozen 2 will undoubtedly gain the brand-consumer loyalty and brand recognition.
Key Themes Behind This Trend
- Holiday-themed Ad Campaigns
- Brands are launching Christmas campaigns with a holiday season and movie tie-in to capture consumer attention and loyalty.
- Animated Characters in Advertising
- The use of animated characters in commercials can create entertaining and engaging content that resonates with consumers.
- Integration of Family Values
- Brands that showcase family values in their campaigns can establish emotional connections with consumers, fostering brand loyalty.
Where This Applies
- Supermarket
- Supermarkets can leverage holiday-themed advertising campaigns to attract consumers during the festive season and increase sales.
- Entertainment
- The integration of beloved animated characters like those from Frozen can enhance brand recognition and generate excitement for upcoming movie releases.
- Toy Manufacturing
- Toy manufacturers can capitalize on movie tie-ins by producing merchandise featuring popular animated characters, increasing sales and brand awareness.
