Supermarket Iceland Launched the The Magic of Frozen Campaign
Grace Mahas — November 14, 2019 — Marketing
References: iceland & goodhousekeeping
With the holiday season around the corner and the launch of Frozen 2, brands are launching Christmas campaigns including British supermarket chain Iceland that recently launched the 'The Magic of Frozen' Christmas commercial. This campaign features the cast of Frozen with an emphasis on Olaf and Elsa.
The video takes place in a family's home around Christmas with a little boy opening up a stuffed animal replica of Olaf. The plush toy soon transitions to an animated version who morphs and changes his body in order to play charades with the family. Next, we see Elsa magically create a beautiful ice dining room set where the family and their new friends fest. This clever integration of family values and Frozen 2 will undoubtedly gain the brand-consumer loyalty and brand recognition.
The video takes place in a family's home around Christmas with a little boy opening up a stuffed animal replica of Olaf. The plush toy soon transitions to an animated version who morphs and changes his body in order to play charades with the family. Next, we see Elsa magically create a beautiful ice dining room set where the family and their new friends fest. This clever integration of family values and Frozen 2 will undoubtedly gain the brand-consumer loyalty and brand recognition.
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