The Nobis Laundromat Pop-up opened its doors for a limited time earlier this month. The charitable activation was located in the heart of Toronto's Queen Street West neighbourhood and invited Canadians to "launder for good" this winter.
Known for its premium outerwear selection, Nobis created an immersive pop-up space showcasing its finely crafted and machine-washable products. In addition to previewing the brand's latest outerwear lineup, visitors were offered complimentary jacket refreshes while also got the chance to participate in a clothing drive put on in partnership with New Circles GLOW (Gently Loved Outfits to Wear).
The Nobis Laundromat Pop-up was home to an interactive donation bin and also featured a prize vending machine where visitors could win one jacket a day. Additionally, the space included an engaging video booth, adding another sharable element to visitors' overall experience.
Image Credit: Ryan Emberley Photography