Social Fearvertising

Using fear to drive social concern among consumers
Implications - Self fearvertising is often used by marketers to convince consumers to buy products so they can alleviate their fears of turning into unwanted versions of their future selves -- for example, the fear of becoming someone who is overweight, bald or a bad parent. Now, social cause marketers are turning to social fearvertising, in which the fear elicited is not fear for oneself, but rather fear for others. This naturally draws upon feelings of guilt, which in turn persuades consumers to notice or take action about some particular social cause or issue.
SCORE: 3.9
Mild Top 6 Examples: 18,736 Total Clicks Mar 12 - Mar 12
Popularity
Activity
Freshness
DEMOGRAPHICS
Roadkill Canine Ads - Society for Abandoned Animals 'Dead Dogs' Campaign Takes it to the Streets
SCORE: 4.8
Hot 8,606 Clicks Pub: Mar 23, 12
Roadkill Canine Ads
Society for Abandoned Animals 'Dead Dogs' Campaign Takes it to the Streets
The Society For Abandoned Animals ‘Dead Dogs’ marketing campaign has turned to public stunts to gain awareness. By plastering various grounds with 2D cutouts of dogs that appear... [More]
Supercharged Social Media Activism - The Kony 2012 Video Looks to Save "Invisible Children"
SCORE: 4.8
Mild 1,704 Clicks Pub: Mar 7, 12
Supercharged Social Media Activism
The Kony 2012 Video Looks to Save "Invisible Children"
The Kony 2012 video is taking the world by storm as an effective activism campaign reaching out to make a difference. With the Internet being used as tool to spread news faster than before, this campaign… [More]
Unwelcoming Womanhood Ads - The Kirira Foundation Campaign Depicts Women as Stony Statues
SCORE: 5.2
Mild 2,987 Clicks Pub: Mar 20, 12
Unwelcoming Womanhood Ads
The Kirira Foundation Campaign Depicts Women as Stony Statues
The Kirira Foundation campaign raises awareness about the thousands of women who suffer through genital mutilation around the globe. It depicts these women as unwelcoming, stony statues, which... [More]
Porcelain Pedestrian Ads - The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
SCORE: 3
Mild 1,629 Clicks Pub: Mar 24, 12
Porcelain Pedestrian Ads
The City of Vancouver People are Fragile Campaign Promotes Safe Crossings
The City of Vancouver People are Fragile ad campaign puts the responsibility of pedestrian safety in the hands of pedestrians. As vigilant as drivers should be, sometimes accidents happen. But if... [More]
Fading Youth Ads - The Prince's Trust Campaign Helps Young Adults Get Jobs and Training
SCORE: 2.9
Mild 2,114 Clicks Pub: Mar 4, 12
Fading Youth Ads
The Prince's Trust Campaign Helps Young Adults Get Jobs and Training
The Prince's Trust campaign brings to light a very important issue: The dire circumstances many youth are currently experiencing in today's struggling economy. Thankfully, the ad campaign provides as much… [More]
Alleyway Attack Ads - The World Asthma Foundation Campaign Shows That the Disease Can Hit Anytime
SCORE: 2.6
Mild 1,696 Clicks Pub: Mar 7, 12
Alleyway Attack Ads
The World Asthma Foundation Campaign Shows That the Disease Can Hit Anytime
The World Asthma Foundation campaign shows just how scary an asthma attack can be, especially when completely unprepared for one. Likening the situation to getting jumped in a back alley, the ad campaign… [More]