The Invaders Pest Control Campaign is Modern and Minimalist

By: Meghan Young - Published: Mar 6, 2012 • References: batespangulf & ibelieveinadv
The Invaders Pest Control campaign is a set of minimalist posters that show just how effective this bug fighting company is. Centered around three different insect silhouettes (ant, mosquito and cockroach), the ad campaign depicts the process of disintegration. Each bug is breaking up into oblivion.

Conceived and executed by Bates PanGulf, an ad agency based in the United Arab Emirates, the Invaders Pest Control campaign simple and to the point. Just like Invaders Pest Control, it gets the job done. The black illustrations set against a grey backdrop complements the company's logo as well, creating a seamless ad from beginning to end.

Art directed by Abdul Shafeek, Vidhu Pv and Haja Mohideen, the Invaders Pest Control campaign features copy from Sheldon Serrao. Stats for Disintegrating Insect Ads Trending: Older & Mild
Research: 2,972 clicks in 220 w
Interest: 2.3 minutes
Concept: Invaders Pest Control Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
Comparison Set: 15 similar articles, including: competitive drinking ads, manly artist ads, and liquid cuff ads.