The Corona Extra Drink Responsibly Campaign Depicts Boozers' Boundaries

By: Meghan Young - Published: Mar 16, 2012 • References: jwt & ibelieveinadv
The Corona Extra Drink Responsibly ad campaign illustrates three sad situations in which alcohol never benefits anyone: depression, car crashes and violence. Admirably commissioned by Corona, this popular beer company takes a hard stance against unnecessary and irresponsible drinking.

Conceived and executed by JWT, an ad agency based in Madrid, Spain, the Corona Extra Drink Responsibly ad campaign depicts these avoidable scenarios through a set of geographical illustrations. For instance, ‘Depression State’ takes the form of a slumped-over man with cities like ‘Self Hatred,’ ‘Mental Disorder’ and ‘Reduced Appetite.’ These illustrations are accompanied by the sentence, "When you drink there are some boundaries you don’t want to cross."

The Corona Extra Drink Responsibly ad campaign was impressively art directed by Iván de Dios and Francesco Minopoli. Stats for Geographical Alcohol Ads Trending: Older & Warm
Research: 4,393 clicks in 214 w
Interest: 1.5 minutes
Concept: Geographical Alcohol Ads
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
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