The Kirira Foundation campaign raises awareness about the thousands of women who suffer through genital mutilation around the globe. It depicts these women as unwelcoming, stony statues, which illustrates the tag line, "Every day over 6,000 women all over the world are condemned to feel nothing."
Created by Barcelona-based ad agency Contrapunto, the Kirira Foundation campaign shows this organization’s commitment to fight against female genital mutilation. A dark and disturbing ad campaign, the images strike a cord within both men and women. By taking up these two explicit sexual engagements, people are forced to put themselves in the women’s (and even the men’s) shoes.
The Kirira Foundation campaign was photographed by Carles Nin with impressive post production by Lucas Pigliacampo.
Stats for Unwelcoming Womanhood Ads
Trending: Older & Average
Research: 4,038 clicks in 218 w
Interest: 1.5 minutes
Concept: Unwelcoming Womanhood Ads
Related: 46 examples / 35 photos
Segment: Females, 18-55
Comparison Set: 17 similar articles, including: cattle-cut art ads, shady hitchhiker ads, and geographical alcohol ads.
Unwelcoming Womanhood Ads
More Stats +/-
Shady Hitchhiker Ads
Cattle-Cut Art Ads
Geographical Alcohol Ads
Amnesty Equation Ads