The CowParade Santa Catarina campaign compares the pieces in this public art festival to graffiti found across city walls. The comparison is appropriate since at any turn, a work of art can be found, be it spray-paint on buildings or fiberglass cow sculptures on walkways.
Conceived and executed by Propague, an ad agency based in Florianópolis, Brazil, the CowParade Santa Catarina campaign invites people to keep their eyes peeled for such sightings. Made up of a series of cutout posters that have been pasted on graffiti walls, the ad campaign also demonstrates the diversity of artistic styles present during the parade.
The CowParade Santa Catarina campaign was art directed by Luis Bacellar and Gilberto Cunha.
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