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Borrowed Luxury
High-end rentals allow less affluent consumers temporary indulgences
Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two.
| Score: 3.8 |
Mild
Top 6 Examples:
Date Range:17,411 Total Clicks Mar 11 - Mar 12 |
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Futuristic Workday RoadstersThe Pod Single-Seat Urban Vehicle is Designed for the Nine to FiveAngel Sánchez Vargas' Pod single-seat urban vehicle is a futuristic EV designed for daily rentals. The Pod is designed to be used exclusively by services such as Zip Car which offer car rentals to people… [More] |
Luxury Vacation RentalsTravel En Vogue Helps Vacationers Rent Luxury Condo SuitesAffluent vacationers have found that the secret to a low-maintenance luxury vacation can be found with Ritz Carlton- or Four Seasons-operated luxury vacation rentals.
These fractional properties allow… [More] |
Rentable Reality ResidencesThe 'Jersey Shore' House is a Dramatic Dwelling up for OccupancyCalling all guidos and guidettes in need of a central location to do your laundry after you're finished with the gym and tanning, the 'Jersey Shore' House made famous by the iconic Italian crew could be… [More] | |||||||||
Loaned Designer DudsRent Frock Repeat Lets You Wear High Fashion for a Fraction of the PriceLet's be honest, it's hard to flip through a magazine or watch a runway show and not lust after gorgeous evening gowns, but the prices of the couture gowns found in the fashion capitals of the world are… [More] |
Frugal Fashion Rentals'Lavish Labels (Borrowed)!' Lends Luxury Clothing for Style on a Budget‘Lavish Labels (Borrowed)!’ is the fashionista-on-a-budget’s little secret for staying on trend—without having to remortgage her house to afford it.
The Beverly Hills... [More] |
Luxury Car Swap ServicesDrivenow Lets You Own a BMW for a Few Hours a DayBMW has teamed up with rental car company Sixt to create the world’s first luxury car sharing service, DriveNow. DriveNow is a new program aimed at people who would like to try car sharing, but don’t want… [More] | |||||||||
