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Score: 7.7
This Year and Warm Top 4 Examples: 25,154 Total Clicks Date Range: Feb 14 - May 15
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Fashion brands adopt interstellar references for mass pop cultural appeal
Implications - Recognizing the cult following behind sci-fi movies and TV shows, fashion brands are turning to galactic design to extend market appeal. By referencing otherworldly themes and space-age styles, brands are capitalizing on the popularity of futuristic aesthetics to not only add visual allure, but also connect with buyers in a more contemporary way. [More]
Score: 6.4
Hot Top 4 Examples: 23,711 Total Clicks Date Range: May 13 - May 14
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The ubiquitous nature of designer goods becomes a marketing tool for artists
Implications - As the luxury becomes ubiquitous, artists and imitators are reinterpreting trademarks as a way to feed off of pre-established infamy and appeal to consumers unable to afford such products. Legal issues surrounding trademark and intellectual property have become skewed in the Internet age and the web has also given rise to a culture of remix. Brands who embrace crowd-created expressions of their logos and iconography, will appeal and connect to digital natives more that than brands who choose to staunchly protect the proliferation of their labels. [More]
Score: 6.9
Warm Top 4 Examples: 82,161 Total Clicks Date Range: Jun 13 - May 14
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Demand for fast fashion gives rise to printed wares for quick distribution
Implications - The fast fashion market has quick turnarounds to saturate the market in the latest wares in mere days, but as the globalization of clothing continues, so does the quest to deliver goods even faster. 3D printing has left few areas of production untouched and is being adopted by the fashion industry as a means to digitally send products as opposed to shipping. As online shopping takes more focus off of physical retailers, garment printing is evolving to be a staple process that could enter consumer homes sooner than anticipated for a 'purchase and print' style of shopping. [More]
Score: 4.9
Mild Top 4 Examples: 22,220 Total Clicks Date Range: Nov 13 - Apr 14
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High-fashion infant styles get a comfort-focused overhaul
Implications - Parents are looking to outfit their children in high-fashion clothing today more than ever, which is being taken into account by brands with comfortable styles that accommodate finicky infants. Utilizing luxurious materials like cashmere and organic cotton to marry function and form, the styles satisfy parental desire to outfit offspring in fashionable clothing without having to compromise comfort. [More]
Score: 6.8
V. Hot Top 4 Examples: 49,031 Total Clicks Date Range: Mar 13 - Jan 14
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Enhancing the casualness of luxury, brands hype opulent athletic styles
Implications - With the luxury goods market expanding at an exponential rate, consumers are turning to everyday luxury choices like sneakers to express social status. Previously low brow, casual attire from high-end brands is being accepted by consumers as a way to incorporate luxury further and push against cultural norms. [More]
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Score: 5.7
Warm Top 4 Examples: 59,607 Total Clicks Date Range: Aug 13 - Nov 13
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Pricey takes on grunge lets consumers take part without sacrificing quality
Implications - The popularity of purposely worn-out fashion is at a high, and to bridge the gap between high-end consumers and the lower-end side of fashion, upscale designers are producing their own takes on this look. This approach allows for consumers to take part in a novel shift without moving too far from their established shopping habits. [More]
Score: 4.8
Warm Top 4 Examples: 41,967 Total Clicks Date Range: Feb 11 - Mar 12
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High fashion gadget cases appeal to label-conscious consumers
Implications - Although everyone may have the same tablet or phone, tech consumers know that one area they can differentiate themselves is their gadget cases. Because couture fashion consumers love labels and high-end designer products, meeting the need of this market group is as simple as a designer extending his product line to include tech accessories. From Louis Vuitton to Marc Jacobs, fashion houses are joining in on the techcessories craze. [More]
Score: 3
Mild Top 4 Examples: 21,430 Total Clicks Date Range: May 11 - Mar 12
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High-end rentals allow less affluent consumers temporary indulgences
Implications - In 2009, we discovered 'Rental Culture,' in which consumers were renting everything from art to apparel in an effort to save money during the recession. Now, consumers have more discretionary income at their fingertips and are thus going bigger with their rentals. Renting a couture gown or luxury vehicle is less costly than actually purchasing it, which helps to alleviate feelings of buyer's remorse or guilt, and they also allow the less wealthy the chance to reward themselves with some much-deserved indulgence, if only for a day or two. [More]
Score: 5.1
Warm Top 4 Examples: 108,506 Total Clicks Date Range: Apr 10 - Jul 10
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The traditional print is no longer confined to informal, girlish attire
Implications - Polka dots, once reserved for informal, schoolgirl attire on the playground, is getting an haute couture makeover. Designers are incorporating the traditional print into elegant products for menswear, dog clothing, interior design and kitchen accessories. No longer indicative of innocence, polka dots are now more readily used by designers. [More]
Score: 5.8
Hot Top 4 Examples: 115,847 Total Clicks Date Range: Apr 10 - Jun 10
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Fashion channels a more refined free spirit
Implications - The hippie style currently making way in fashion and design trends is an updated version of the 1960s and 1970s wild child. The haute hippie is groovy without the grunge. The revival of bohemian hones in on a more modern and clean spirit than previous decades in order to allow for hippie fashions in any setting--even the workplace. [More]