For its 50th anniversary issue, ESSENCE released a Naomi Campbell cover that was styled and shot by the supermodel of the 90s herself using her iPhone. For now, the days of traveling models and crowded photoshoot sets are over and publications are getting creative in other ways with at-home shoots that can be created with accessible high-quality equipment.
For the first-ever ESSENCE magazine cover shot entirely on an iPhone, Campbell did her own hair and makeup, and chose an outfit of her own before posing for a relaxed smartphone self-portrait. According to the magazine, this cover "[marks] the first time in the brand’s 50-year history that a cover star was her own photographer."
Image Credit: ESSENCE
What's Driving This Trend
- Self-shot Magazine Covers
- The trend of self-shot magazine covers is disrupting traditional magazine cover shoots and allowing for more accessible and unique content creation
- At-home Photoshoots
- The trend of at-home photoshoots due to the COVID-19 pandemic is disrupting the need for expensive studios and equipment and allowing for more affordable and versatile content creation
- Mobile Photography
- The trend of using mobile phones for high-quality photography is disrupting traditional camera usage and allowing for more accessible and convenient content creation
Who This Affects Most
- Publishing
- Self-shot magazine covers are disrupting traditional magazine cover shoots and creating opportunities to reach a wider audience with more unique and accessible content
- Fashion
- At-home photoshoots are disrupting the need for expensive studio sets and equipment and allowing for more affordable and versatile fashion shoots
- Technology
- Mobile photography is disrupting traditional camera usage and creating opportunities for mobile phone manufacturers to improve camera technology for better quality content creation
