Comic Book Rentals
By incentivizing the creation of a rental system, Mission Comics is encouraging its customers to come into the store more often. This connected culture of comic reading is an excellent approach to the long-term survival of the store.
Implications - The eco movement and the credit crunch have created new social realities. One of those is that shared consumption is on the rise. Companies should consider how they can integrate a sharing system into the services that they offer.