Mission Comics is doing something novel with its business model; the store will be offering a buy back option of graphic novels that they will use to start a renting service. The store is also offering customers that bring in graphic novels points that can then be used towards the rental program.

By incentivizing the creation of a rental system, Mission Comics is encouraging its customers to come into the store more often. This connected culture of comic reading is an excellent approach to the long-term survival of the store.

Implications - The eco movement and the credit crunch have created new social realities. One of those is that shared consumption is on the rise. Companies should consider how they can integrate a sharing system into the services that they offer.