The Jeep Capture the Wild Campaign is Imaginatively Adventurous

By: Meghan Young - Published: Mar 7, 2012 • References: publicis & ibelieveinadv
The Jeep Capture the Wild ad campaign creatively uses one of the vehicle's defining features to illustrate the tag line. It turns the grill into a prison of sorts, thus 'capturing the wild' in an imaginative manner rather than a real one. Since Jeeps are known for their 4-wheel-drive capabilities, which allows them to traverse various terrains easily, this is an appropriate statement to make.

Created by Publicis, an ad agency based in Montreal, Canada, the Jeep Capture the Wild ad campaign shows three different landscapes through the slits of the vehicle's grill: a forest, desert and mountain range. Art directed by Bogdan Truta, the Jeep Capture the Wild ad campaign features photos from Getty Images with illustrations by Bogdan Truta. Stats for Car Grill Prison Ads Trending: Older & Mild
Research: 2,103 clicks in 219 w
Interest: 2.5 minutes
Concept: Jeep Capture The Wild
Related: 42 examples / 32 photos
Segment: Males, 18-55
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