The Brandhouse Drive Dry Initiative Campaign Wonders Who's Driving Home

By: Meghan Young - Published: Mar 14, 2012 • References: foxp2 & ibelieveinadv
The Brandhouse Drive Dry Initiative ad campaign is sure to scare anyone into knowing exactly who their designated driver is when enjoying a night out on the town. The alternative is too squeamish to consider. No one in their right mind would want to hitch a ride from any of the dirty men (figuratively and literally) depicted in this series of print ads.

Created by FoxP2, an ad agency based in Cape Town, South Africa, the Brandhouse Drive Dry Initiative ad campaign may be highly stylized, but it is shady enough to help knock some sense into people who would potentially drink and drive. It was art directed by Ryan Barkhuizen and produced by Giant Films. Stats for Shady Hitchhiker Ads Trending: Older & Buzzing
Research: 10,156 clicks in 219 w
Interest: 4 minutes
Concept: Brandhouse Drive Dry Initiative
Related: 51 examples / 39 photos
Segment: Females, 18-55
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