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The Embassy of Israel in Argentina Campaign is Against Terrorism

By: Meghan Young - Published: • References: basevich.ar & ibelieveinadv
It is clear that the people featured in the Embassy of Israel in Argentina ad campaign are not even close to being 20 years old, even though each one claims just that. Instead, they are much older. The tag line, “Today, I turn 20,” refers to the anniversary of the terrorist attacks that they survived on March 17, 1992. Each person is holding a distraught portrait of themselves on that tragic day.

Conceived and executed by Basevich Crea, an ad agency based in Buenos Aires, Argentina, the Embassy of Israel in Argentina ad campaign is simple, serious and poignant. With creative direction by Javier Basevich, the campaign strongly shows that the embassy holds zero tolerance towards terrorism.

The use of real-life survivors gives the Embassy of Israel in Argentina ad campaign even more meaning. Stats for Celebratory Survivor Ads Trending: Older & Mild
Traction: 2,192 clicks in 143 w
Interest: 4 minutes
Concept: Celebratory Survivor Ads
Related: 51 examples / 39 photos
Segment: Females, 18-55
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