The iPhone Pothole Season App Campaign Helps People Avoid Messes

By: Meghan Young - Published: Mar 21, 2012 • References: potholeseason & ibelieveinadv
The iPhone Pothole Season App is a handy smartphone tool that allows people to report rough roads as well as avoid them. A simple solution to a common problem, it ensures that people experience as smooth a ride as possible during the pothole season.

Conceived and executed by Taxi, an ad agency based in Montreal, Canada, the iPhone Pothole Season App ad campaign illustrates its usefulness through the messed-up portraits of three drivers. One lady has lipstick smeared over her face while a man has spilled coffee on the collar of his shirt. These images show the annoying and at one point unavoidable messes that result after driving over a pothole.

The iPhone Pothole Season App ad campaign was art directed by Frédéric Roux with photography by Alain Desjean. Stats for Road-Reporting Apps Trending: Older & Mild
Research: 2,617 clicks in 217 w
Interest: 3.1 minutes
Concept: Road-Reporting Apps
Related: 70 examples / 54 photos
Segment: Females, 18-55
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