The Wrigley Hubba Bubba Campaign Encourages Blowing It Out of Proportion

By: Meghan Young - Published: Mar 7, 2012 • References: & ibelieveinadv
The Wrigley Hubba Bubba campaign encourages bigger bubbles and, as a result, bigger ideas and stories. Likening bubble gum bubbles to speech bubbles, this ad campaign shows that only the truly imaginative and inspired chew on Wrigley's Hubba Bubba. It appears that creativity is a factor in the gum game.

Conceived and executed by Gitam BBDO, an ad agency based in Tel Aviv, Israel, the Wrigley Hubba Bubba campaign states proudly, "Blow it out of proportion." It shows different generations telling the same story, which has become exaggerated over time. Playfully illustrated, it centers around tales of the Trojan War, Loch Ness Monster and Santa Claus.

The Wrigley Hubba Bubba campaign was art directed by Eitan Cohen. Stats for Exaggerated Story Ads Trending: Older & Mild
Research: 3,416 clicks in 220 w
Interest: 2.8 minutes
Concept: Wrigley Hubba Bubba Campaign
Related: 44 examples / 34 photos
Segment: Neutral, 12-55
Comparison Set: 16 similar articles, including: 20 pieces of chewing gum art, giant bubble gum sculptures, and 45 bubble gum finds.