From Crowdsourced Model Casting to Brew Brand Art Contests

By: Simal Yilmaz - Published: Feb 8, 2013
Crowdsourcing contests are certainly one of the most clever marketing tools used by corporations all over the world. These contests not only market their brand name to a wide audience and engage them in a fun, involved and highly interactive way, but also acquire hundreds of ideas from participants regarding branding concepts.

Some companies choose to optimize this event and take a socially conscious approach on it, associating their brand name with noble causes and giving back to the community as a return for the exposure they have gained. An example of this is Vans' show design contest where the company chose to fund high school art programs as the prize. Other companies choose to take a more humorous approach in their contests such as the Canadian Club Whisky's heinous mustache competition. Through this approach they leverage their brand influence in a fun and engaging way.