Crowdsourcing contests are certainly one of the most clever marketing tools used by corporations all over the world. These contests not only market their brand name to a wide audience and engage them in a fun, involved and highly interactive way, but also acquire hundreds of ideas from participants regarding branding concepts.
Some companies choose to optimize this event and take a socially conscious approach on it, associating their brand name with noble causes and giving back to the community as a return for the exposure they have gained. An example of this is Vans' show design contest where the company chose to fund high school art programs as the prize. Other companies choose to take a more humorous approach in their contests such as the Canadian Club Whisky's heinous mustache competition. Through this approach they leverage their brand influence in a fun and engaging way.
Stats for 73 Inventive Crowdsourcing Contests
Trending: Older & Mild
Research: 23,693 clicks in 168 w
Interest: 1.8 minutes
Concept: Crowdsourcing Contests
Related: 571 examples / 439 photos
Segment: Neutral, 12-55
Comparison Set: 209 similar articles, including: auto-burning contests, sports car art contests, and social media kissing contests.
73 Inventive Crowdsourcing Contests
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By: Simal Yilmaz - Published: Feb 8, 2013