Grandma Hilda is turning 80 years old and, naturally, can no longer safely drive her beloved Renault 4.
Instead of selling the car, she decided to give it away to a Renault fan who could help her find the 'lost' keys. Grandma Hilda launched the Renault Facebook page for users who could figure out where she left her keys. Each week, Grandma Hilda gave a tip to her fans to help them virtually scrounge through her home.
In four weeks time, the Renault Facebook fan page accumulated over 50,000 fans who attempted to guess. The tips were included with nostalgia and memorable stories, which connected Facebook users and Grandma Hilda. One lucky Renault fan won the contest and the keys to the vintage car. Oma Hilda has intertwined the power of social media and incorporated it into memorable life stories that is both clever and heartfelt.
Stats for Facebook Granny Car Contests
Trending: Older & Chilly
Research: 798 clicks in 205 w
Interest: > 3 minutes
Concept: Grandma Hilda
Related: 79 examples / 61 photos
Segment: Neutral, 12-55+
Comparison Set: 29 similar articles, including: cleansing cars, power-sharing concept cars, and smart car test runs.
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