What I particularly like about Google Prizes is that it is a service that benefits both parties: people looking to fulfill a task can set a price that they can afford and others who have free time can accomplish that task. Have a try for yourself.
Implications - As a result of the economic downturn, consumers -- and especially youth consumers -- are strapped for cash. These groups are looking for ways to turn their free time into time generating cash. Companies should consider initiatives that invite consumers to make extra money either through contests or by performing small tasks.