Superstar

Make Up For Ever Unretouched Campaign is All About the Makeup

By: Katherine Vong - Published: • References: hd.makeupforeverusa & blog.birchbox
Earlier this year, makeup brand Make Up For Ever released an advertisement that came with the headline, "You’re looking at the first unretouched makeup ad," and now it is driving home the point with its second Make Up For Ever Unretouched campaign.

The Make Up For Ever Unretouched campaign asks consumers to submit pictures of themselves wearing Make Up For Ever products -- but with zero Photoshopping. The campaign runs from Jan. 2 to Feb. 1 and people can participate by uploading photos of themselves on the campaign's dedicated site. The brand will then choose a winner, post his or her image on Facebook, and that person will be the star of Make Up For Ever's upcoming unretouched advertising campaign to promote the brand's HD Complexion Starter Kit. Stats for Photoshop Boycott Beauty Contests Trending: Older & Average
Traction: 1,960 clicks in 150 w
Interest: 2.3 minutes
Concept: Make Up For Ever Unretouched
Related: 73 examples / 56 photos
Segment: Females, 12-55
Comparison Set: 27 similar articles, including: revealing photo edits, disfigured lingerie models, and photoshop schadenfreude.