Maynards Canada Puts Fan Faces On Candy
Maynards Canada is running the contest through their Facebook page. To enter, fans need to simply like the page and upload a pic of themselves that they can then edit and submit to the contest. The winner will be drawn at random and will receive a whopping $5,000 prize in addition to a year's supply of candy. What an excellent campaign by Maynards Canada.
Implications - Consumers are overwhelmed with options when it comes to products and services in pretty much every category. In order to differentiate a product from all competitors, companies must implement an element of customization that is exclusive to each individual. This separates companies that see consumers from companies that see individuals.Stats for Immortalized Candy Contests Trending: Older & Mild
Traction: 777 clicks in 159 w
Interest: 2.3 minutes Concept: Maynards Canada
Related: 60 examples / 46 photos
Segment: Females, 4-35 Comparison Set: 22 similar articles, including: 15 funky food blogs, chocofied bonbon baking, and sweet autopsy sites.