The second Heineken art competition in celebration of Black History Month has launched. The contest, which kicked off last year, asks fans to submit art pieces for a chance to win $5,000 as well as have their artwork showcased in an upcoming marketing campaign from Heineken.
The Heineken art competition, launched by Heineken US, will be featured on the brand's Facebook fan page. You just have to 'Like' the page to submit your artwork. In terms of criteria, your art will be judged based on originality and creativity as well as representation of black history and the spirit of the Heineken brand.
The contest will run until Feb. 17, after which the pieces will be subject to votes from the public. The 10 submissions with the highest votes will be presented before a jury, who gets to decide the grand prize winner.
Stats for Brew Brand Art Contests
Trending: Older & Mild
Research: 2,931 clicks in 222 w
Interest: 0.9 minutes
Concept: Heineken Art Competition
Related: 55 examples / 42 photos
Segment: Males, 12-55
Comparison Set: 20 similar articles, including: beeriffic t-shirt packaging, 14 marvelous man-made christmas trees, and 41 wonderous heineken innovations.
Brew Brand Art Contests
More Stats +/-
14 Marvelous Man-Made Christmas Trees
Beeriffic T-Shirt Packaging
41 Wonderous Heineken Innovations
I-Spy Alcohol Ads
Crowdsourcing Design Duos