The second Heineken art competition in celebration of Black History Month has launched. The contest, which kicked off last year, asks fans to submit art pieces for a chance to win $5,000 as well as have their artwork showcased in an upcoming marketing campaign from Heineken.
The Heineken art competition, launched by Heineken US, will be featured on the brand's Facebook fan page. You just have to 'Like' the page to submit your artwork. In terms of criteria, your art will be judged based on originality and creativity as well as representation of black history and the spirit of the Heineken brand.
The contest will run until Feb. 17, after which the pieces will be subject to votes from the public. The 10 submissions with the highest votes will be presented before a jury, who gets to decide the grand prize winner.
What's Driving This Trend
- Art Competitions
- Opportunity for brands to engage with their audience by hosting art contests.
- Social Media Promotions
- Using social media platforms like Facebook to promote brand initiatives and engage with fans through contests.
- Diversity and Inclusion Marketing
- Brands promoting diversity and inclusivity through marketing campaigns and initiatives.
Who This Affects Most
- Beverage Industry
- Opportunity for beverage companies to host art competitions and engage with their consumers.
- Advertising and Marketing Industry
- Opportunity for advertising agencies to create and manage art competitions as part of brand promotion.
- Art and Design Industry
- Opportunity for artists and designers to showcase their work and potentially win prizes through brand-sponsored contests.
