Superstar

The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"

By: Katherine Vong - Published: • References: facebook & popsop
Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent.

Launched on Facebook, the MARTINI Kisser Casting campaign seeks to find someone with "stylish misbehavior" -- someone who can best epitomize the brand's motto, "Luck is an attitude." To enter, individuals must upload their own creative video onto the company's Facebook page; the top "liked" videos will be judged by a panel, with selected entries continuing to a final competition in Rome.

The prize for being so kissable? An appearance in a MARTINI commercial, 150,000 Euros and, according to the company, the chance to "kiss 10 beautiful female models." Um, does that apply to females too? Regardless, that's a pretty sweet prize pack for a "skill" most of us don't think too much about. Stats for Social Media Kissing Contests Trending: Older & Buzzing
Traction: 3,679 clicks in 156 w
Interest: 1.8 minutes
Concept: MARTINI Kisser Casting
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: virtual visit campaigns, social soda campaigns (update), and tweeting for air fare.