Are you a good kisser? MARTINI wants to know. The Italian beverage brand has launched a campaign, called MARTINI Kisser Casting, to find someone with some serious lip-smacking talent.
Launched on Facebook, the MARTINI Kisser Casting campaign seeks to find someone with "stylish misbehavior" -- someone who can best epitomize the brand's motto, "Luck is an attitude." To enter, individuals must upload their own creative video onto the company's Facebook page; the top "liked" videos will be judged by a panel, with selected entries continuing to a final competition in Rome.
The prize for being so kissable? An appearance in a MARTINI commercial, 150,000 Euros and, according to the company, the chance to "kiss 10 beautiful female models." Um, does that apply to females too? Regardless, that's a pretty sweet prize pack for a "skill" most of us don't think too much about.
Stats for Social Media Kissing Contests
Trending: Older & Warm
Research: 3,936 clicks in 239 w
Interest: 1.6 minutes
Concept: MARTINI Kisser Casting
Related: 66 examples / 51 photos
Segment: Neutral, 18-35
Comparison Set: 24 similar articles, including: virtual visit campaigns, social soda campaigns (update), and tweeting for air fare.
Social Media Kissing Contests
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