Stride's Face the Cow Competition Seeks the Best Chewer

By: Kevin Young - Published: May 15, 2012 • References: stridegum & ibelieveinadv
Stride is known for its long lasting taste of gum and has created an online competition called 'Face the Cow' to seek the best chewer.

Stride customers can retrieve a code on a pack of purchased gum and enter it on to the website to be in a competition to see who can beat out a cow in chewing. Cows are known to be gentle animals munching on grass non-stop, chewing for what seems like their entire lives. Stride strives to find its chewing champion who can mush food like a cow by holding a video competition online. Competitors are required to not move and continually chew while being recorded. The best chewer will win and be featured on Stride's site.

This is a quirky and clever way of advertising where Stride incorporates public interaction to get more attention to its product. Stats for Farm Animal-Mocking Contests Trending: Older & Chilly
Research: 518 clicks in 210 w
Interest: 1 minutes
Concept: Face The Cow
Related: 69 examples / 53 photos
Segment: Neutral, 12-55+
Comparison Set: 25 similar articles, including: blushing bubblegum cakes, bubblegum-haired shoots, and giant bubble gum sculptures.