'YouAreTV' is a interesting and certainly innovative concept to encourage engagement within a person’s social network. The concept also allows users to connect with new people in interesting ways.
Implications - Consumers are eager to leverage the power of social media to connect with their networks in new and exciting ways. The YouAreTV concept allows Internet users to form connections online in a creative way. Companies should use this game show as a template for how they should approach their own digital marketing initiatives.