KFC Giveaway of $20,000 to the Best High School Tweeter

By: Summer Luu - Published: Nov 23, 2010 • References: bloomberg & brandfreak
This fast food brand is getting in the social media game of contests and prizes. Introducing a KFC giveaway of $20,000 to the best high school tweeter. Who would have thought that a student could win a cash scholarship based on a 140-character essay?

Unlike usual lengthy papers, the $20,000 'Colonel's Scholars Scholarship' award will be given to the high school senior who tweets the most compelling case for deserving this reward. Of course, the academic tweet must include the #KFCScholar hashtag bringing up this fast food brand's online presence with the kiddies through the KFC giveaway of $20,000. Stats for Twitterific Cash Scholarships Trending: Older & Chilly
Research: 1,154 clicks in 286 w
Interest: 4 minutes
Concept: KFC Giving Away $20,000
Related: 86 examples / 66 photos
Segment: Neutral, 12-55
Comparison Set: 31 similar articles, including: social media fast foods, social media artvertising campaigns (update), and upscale virtual gift-giving.