The Carlsberg Unbottle Yourself app is part of a new contest that is on a mission to loosen up the people of Sweden. Carlsberg states that the people of Sweden are generally extremely cautious and reserved, and the company wants to change that. The Carlsberg team created a unique social app for iPhone and Android that has over 500 missions for contestants to accomplish. The missions represent social challenges that require users to use social media to succeed.

The Carlsberg Unbottle Yourself app will give the people of Sweden a chance to compete in a contest that has a grand prize of a trip to Hong Kong. After the competition is over, users can still use the app as a game to play with friends.