Customized marketing can be the best way to reach out to the public. While witty commercials and grandiose billboards get the point across, sometimes skipping the middle man and going straight to the customer can be the best route. These customized marketing campaigns show that brands sometimes do know what makes the consumer tick.
Publicity stunts are fun, but more than just being fun they're extremely informative. It's one thing for Google to put a commercial on the air telling people why they're the best search engine in the planet, it's another thing to have somebody shave and color their hair with Google's brand.
Customized marketing has proven to be extremely effective just about every time it's been used, even if only to a small group of people. What it does show though, is that companies do care about the customer every once in a while.
Stats for 13 Customized Marketing Campaigns
Trending: Older & Warm
Research: 4,816 clicks in 112 w
Interest: 2.1 minutes
Concept: Customized Marketing
Related: 100 examples / 77 photos
Segment: Males, 12-55
Comparison Set: 37 similar articles, including: custom denim embroidery events, car customization sites, and customized cookie lounges.
13 Customized Marketing Campaigns
More Stats +/-
Car Customization Sites
Custom Denim Embroidery Events
Customized Cookie Lounges
Secretive Car-Swapping Initiatives
Visiting Chef Pasta Ads
These Customized Campaigns Push Company Connection to Consumers
By: Michael Baxter - Published: Apr 3, 2014