Superstar
Twitter Trends
The WestJet Christmas Miracle truly shows what the season of giving is all about. Not to mention how far a well-meaning publicity stunt can go. Instead of relying on age-old tactics that usually focus more on the benefits for the company than the customer, this happy event proves that doing good goes a longer way than being selfish (no matter how unselfish a brand thinks they are being).

Armed with a jolly Santa and some helpful elves, the WestJet Christmas Miracle gathered the wishes of passengers flying from Toronto to Calgary and Hamilton to Calgary. From big televisions to socks and underwear, 'elves' then rushed to stores while the passengers were in the air to buy and wrap their gifts, which was then delivered at the luggage carousel.