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18 Consumer Care Campaigns

From Heartwarming Headrest Messages to Airline Holiday Surprises

— December 10, 2014 — Marketing
These examples of exceptional consumer care show brands going above and beyond normal products and services to create memorable experiences above all else. A lot of the time, this means delivering something highly personal to customers, as seen in the TD Bank Automatic Thanking Machines, Groupon's #GrouponSelfie, or the heartfelt Cover Greetings that were placed on the headrests of people flying with KLM.

A more unusual example of a company looking out for the overall wellbeing of its customers includes Taxi Stockholm, now offering therapy sessions in the back of its cabs. One example of consumer care that takes the cake is KLM's Happy to Help campaign, which reached out to all travelers on social media in need of aid, whether they were flying with its airline or not.
4.9
Score
Popularity
Activity
Freshness
18
Backseat Shrink Services
Backseat Shrink Services
Taxi Stockholm is Offering Therapy Sessions in the Back of Their Cabs
<
17
Tearjerking Christmas Videos
Tearjerking Christmas Videos
WestJet's 'Christmas Miracle' Brought Snow to the Dominican Republic
<
16
Airline Assistant Dogs
Airline Assistant Dogs
KLM's Lost and Found Service is Run by an Adorable Dog
<
15
Free Holiday Flight Campaigns
Free Holiday Flight Campaigns
Jet Blue Offered Free Flights to Get People Home for the Holidays
<
14
Customer-Thanking Playlists
Customer-Thanking Playlists
Spotify Made Personalized Spotify Playlists for its Customers
<
13
Feel-Good Hair Campaigns
Feel-Good Hair Campaigns
Pantene Delivered Personalized Remedies for Bad Hair Day Situations
<
12
Heartening Soda-Delivering Drones
Heartening Soda-Delivering Drones
This Singapore Coca-Cola Delivery is More Special Than Usual
<
11
Heartwarming Headrest Messages
Heartwarming Headrest Messages
KLM's Cover Greetings Surprises Passengers with Personalized Notes
<
10
Rebranded Lemonade Campaigns
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
<
9
Festive Airline Publicity Stunts
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
<
8
Toy Tracking Services
Toy Tracking Services
Virgin Trains Introduces the Teddy Tracker to Prevent Lost Toys
<
7
Heartfelt Gifting Campaigns
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
<
6
Tailored Video Response Campaigns
Tailored Video Response Campaigns
This Honda Social Media Campaign Made Custom Vines for Consumers
<
5
Personalized Sickness-Curing Campaigns
Personalized Sickness-Curing Campaigns
Kleenex Watched Social Media and Sent Out Get Well Kits
<
4
Compassionate Bank Campaigns
Compassionate Bank Campaigns
TD Bank's Automatic Thanking Machine Gives Clients Personalized Gifts
<
3
Affirming Interactive Mirrors
Affirming Interactive Mirrors
The Band The Mrs. is About Empowering Women in How They Look
<
2
Airline Holiday Surprises
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
<
1
Fan-Serenading Football Stars
Fan-Serenading Football Stars
The NFL 'We Play For You' Video Features Players Singing Thank You
<