The Oreo Trending Vending Lounge Serves up Food for Thought

By: Jamie Danielle Munro - Published: Mar 12, 2014 • References: maya & designtaxi
The Oreo Trending Vending Lounge was a huge hit at the South by Southwest festival held in Austin, Texas. With the vending machines invented by the technology design company Maya Design, the 3D-printed Oreos could be ordered through Twitter, with people choosing from colors most talked-about at that particular time.

Customers had the option to choose from 12 colors and flavors, all of which were complete with the signature Oreo outer-layer of cookie goodness. This combination of social media and immediate, real-time results for customers creates an ideal campaign: consumers are happy, and everyone keeping an eye on Twitter becomes exposed to the brand through the Oreo Trending Vending Lounge at the interactive SxSW event. Stats for Customized Cookie Lounges Trending: Older & Warm
Research: 1,545 clicks in 114 w
Interest: 0.5 minutes
Concept: Oreo Trending Vending Lounge
Related: 49 examples / 38 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: cookie-dunking devices, birthday cake cookies, and elevator cookie dunking.