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Grand Central Marketing Recreated a Cruise Experience Onshore

By: Laura McQuarrie - Published: • References: cruiseindustrynews & brandingmagazine
Grand Central Marketing knows how to take advantage of all the traffic Grand Central Station gets each day. For this reason, Celebrity Cruises partnered with the marketing company to bring a mini vacation to busy commuters. For this event, Grand Central Station was turned into the deck of a cruise ship.

The experience brought amenities from Celebrity Cruises onshore, complete with luxurious lounge areas and a booth providing grill rub recipes. To complete the illusion of sailing on the sea, backdrops were painted to replicate sunny Caribbean skies.

The event offered exclusive discounts for upcoming cruises, and was successful in getting people to impulsively book cruises on the spot. The experience that Grand Central Marketing created was so immersive and enticing that people want to experience it again in reality. Stats for Immersive Cruise Campaigns Trending: Older & Chilly
Traction: 983 clicks in 63 w
Interest: 1.1 minutes
Concept: Grand Central Marketing
Related: 78 examples / 60 photos
Segment: Neutral, 35-55+
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