Almost everyone can appreciate a free cup of coffee--free being the operative word, not coffee--but when paired with an interactive dispenser such as Kenneth the Talking Vending Machine, the experience is just that much better. Taking interactive ad campaigns to a whole new level, this public dispenser only gives out complimentary coffee if a person does what Kenneth says.
Conceived by Leo Burnett, Kenneth the Talking Vending Machine was commissioned by U.K. coffee company Kenco Millicano. Its newest employee has been stationed at Soho Square in London where 'he' shouts at passersby to stop and do something for him, be it a little jig, hug or other random acts. If they do it, they would get to enjoy a hot cup of joe on the house.
Stats for Complimentary Communicating Dispensers
Trending: Older & Chilly
Research: 835 clicks in 191 w
Interest: 0.8 minutes
Concept: Kenneth The Talking Vending Machine
Related: 72 examples / 55 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: marijuana vending machines, tweet-enabled treat dispensers, and diy toy vending machines.
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