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The Amnesty International Campaign Cuts Away at Oppression

By: Meghan Young - Published: • References: eurorscg & ibelieveinadv
The Amnesty International campaign illustrates its achievement in a celebratory way. Instead of depicting their worldly accomplishments through a simple infographic, this ad campaign centers around a cake decorated as the heads of two dictators: Alexander Lukashenko and Fidel Castro. Paired with the phrase "50 years together with you cutting down the voice of oppression," the posters congratulates everyone with a toast and some delicious cake while also showing how much they have 'cut down' this oppression.

Conceived and executed by Prague-based ad agency Euro RSCG, the Amnesty International campaign is clever and creative. Despite the worried and defiant expressions on Castro and Lukashenko's faces, there is nothing they can do to stop this progression.

The Amnesty International campaign was illustrated by Martin Kubac. Stats for Delicious Dictator Ads Trending: Older & Average
Traction: 2,462 clicks in 129 w
Interest: 2.2 minutes
Concept: Amnesty International Campaign
Related: 39 examples / 30 photos
Segment: Neutral, 18-55
Comparison Set: 14 similar articles, including: competitive drinking ads, manly artist ads, and liquid cuff ads.