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Pedigree's Obama Dog Adoption Campaign

By: Elsa Blaine - Published: • References: pedigree & adsoftheworld
The Pedigree Adoption Drive is tugging at Obama’s heartstrings with their latest ad campaign. As the President-Elect has stated, the family will be bringing a new pup into the White House when they move in early in 2009.

The American dog food manufacturer has grasped this prime opportunity to promote their dog adoption program with this new print ad.

The poster reads, “Dear President-Elect Obama, We’d love to help you fulfill your first campaign promise. We are thrilled that you are celebrating your victory by adopting a dog into your family. We think that you’ll find that shelter dogs are among the most loyal, loving and special dogs in the world. And no dog is more in need of a little hope. You can find a great dog and learn more about responsible adoption at http://www.DogsRule.com"

Advertising can sometimes be shocking and questionable in its intent, but Weber Shandwick Chicago & TBWA Chiat Day, from Los Angeles have pulled together a real sentimental hit with this campaign. Stats for Tugging Presidential Heartstrings Trending: Older & Mild
Traction: 7,765 clicks in 310 w
Interest: 4 minutes
Concept: Tugging Presidential Heartstrings
Related: 101 examples / 78 photos
Segment: Males, 18-55+
Comparison Set: 37 similar articles, including: secret election-night snaps, presidential canines, and presidential pet hype.