Ads on buses and planes save money while expanding reach
Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.
Trend Themes
1. Moving Advertisements - As advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets, moving advertisements can nix real estate fees for advertisers and offset maintenance costs for vehicle owners through sponsorship deals.
2. Eco-friendly Transportation - Experimental projects like Southwest Airlines’ 'Green Plane' provide a risk-free opportunity for busy business travelers and corporate executives to experience increasingly eco-friendly choices.
3. Interactive Advertising - Innovative pieces of interactive advertising, like those seen on billboards and buses, can incorporate all of the elements and resources in the environment surrounding them to create an all-encompassing piece of advertising that viewers are unlikely to forget.
Industry Implications
1. Advertising - The use of moving and interactive advertisements, as well as sponsorship deals can help companies cut back on costs while expanding their reach.
2. Transportation - Eco-friendly practices in transportation, such as experimentation with sustainable materials and technologies, can help businesses meet consumer demands for more environmentally-friendly options.
3. Tourism - Incentivizing tourism with low-cost transportation options, such as $1 bus rides, can help businesses attract budget-conscious travelers.
10 Featured, 64 Examples:
1,621,652 Total Clicks
Date Range:
Mar 09 — Jan 10
Trending:
Warm
Consumer Insight Topics:
