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Traveling Billboards

Ads on buses and planes save money while expanding reach

Implications - Moving advertisements are becoming more mainstream as advertisers look for innovative ways to expand their reach while simultaneously cutting back on budgets. Moving ads can nix real estate fees for advertisers and at the same time offset maintenance costs for vehicle owners through sponsorship deals.

SCORE 4.5

Popularity

Activity

Freshness

Megatrends

Patterns

6 Examples, 34 Related: 945,089 Total Clicks

Date Range: Mar 09 - Jan 10

Trending: Warm

Consumer Insight Topics: Pop Culture Marketing Viral Interactive

Featured Examples

Interactive Busvertising - Interactive Billboards That Could Stop Traffic

SCORE 6.1

Warm 34,301 Clicks Pub: Jan 12, 10

Interactive Busvertising

Interactive Billboards That Could Stop Traffic

Rarely do you drive down the highway and give a billboard or bus ad a second glance, but every once in a while you see an innovative piece of interactive advertising that stops you dead in your tracks.… [More]

Snake-Crushing Campaigns - The Copenhagen Zoo Bus Ads May Give You Nightmares

SCORE 6

Warm 18,655 Clicks Pub: Dec 27, 09

Snake-Crushing Campaigns

The Copenhagen Zoo Bus Ads May Give You Nightmares

I think you may agree with me when I state that the more convincing something appears (such as, I would argue, these Copenhagen Zoo Bus Ads), the more impact it will have. I mean, yes the fantastical is… [More]

Eyecatching Busvertisements - 9 Ads That Turn Public Transit into Eye Candy

SCORE 2.5

Mild 5,721 Clicks Pub: May 4, 09

Eyecatching Busvertisements

9 Ads That Turn Public Transit into Eye Candy

Have you ever paid attention to ads on the bus you take to and from work or school? Advertising is everywhere… else, so why not on buses? From seafood and Pepsi ads to anti-smoking and driving campaigns,… [More]

Ecofurbishing Aircraft - Southwest Airlines' 'Green Plane' Environmentally-Friendly Prototype

SCORE 5.5

Warm 7,066 Clicks Pub: Oct 31, 09

Ecofurbishing Aircraft

Southwest Airlines' 'Green Plane' Environmentally-Friendly Prototype

Southwest Airlinesâ€™ â€˜Green Planeâ€™ is a refurbished a Boeing 737-700 that will serve as test lab of eco-friendly products and practices. Among the materials that the Green Plane will test are 100%… [More]

Bikini-Clad Airplanes - Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes

SCORE 3.1

Mild 7,990 Clicks Pub: Mar 10, 09

Bikini-Clad Airplanes

Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes

Model Bar Refaeli was painted onto the side of a 747 belonging to South West airlines as part of a promotional deal with Sports Illustrated. To put this remarkable piece of PR into perspective, South… [More]

Kinetic Busvertising - Batman in the Window of Hamburg Buses Moves When in Motion

SCORE 4

Mild 4,373 Clicks Pub: Mar 16, 09

Kinetic Busvertising

Batman in the Window of Hamburg Buses Moves When in Motion

This ‘Batbus’ ad campaign for Germany’s ZDF television channel takes ‘busvertising’ to another level. Ad agency Kolle Rebbe of Hamburg created this little flying Batman kinetic model to promote the stations… [More]