Category
Lifestyle
Sugar Moderation
Trend cluster
Category
In-Home
Outings
Budget-savvy people are adding glamour to drinking wine at home.
4.4
Trend score
Trend
What is the In-Home Outings trend?
In-Home Outings: The recession has led many people to cut back on dining/bar budgets. To avoid feelings of deprivation, more consumers are enjoying drinks at home, a compromise that allows them to still indulge in fine things, but in a more frugal way. This has increased demand for innovations that add appeal to drinking at home.
Trend themes
Themes within the In-Home Outings trend
Three behaviours holding the trend together01
Drinking at Home
The recession has led many people to cut back on dining/bar budgets. This has increased demand for innovations that add appeal to drinking at home.
02
Innovative Wine Glasses
Oenophiles are starting to demand more elegantly-designed decanters that can double as art pieces.
03
DIY Wine Accessories
Consumers are looking for products featuring a one-of-a-kind aesthetic.
Industry implications
What the In-Home Outings trend means for industry
Where the trend changes the playbookFor
Home Entertainment
The demand for innovations that add appeal to drinking at home creates opportunities for businesses selling home entertainment products.
For
Home Decor
Customers who desire differentiation from the crowd create opportunities for businesses selling unique home decor products.
For
Wine Industry
The demand for elegantly-designed decanters and aerating wine glasses creates opportunities for businesses that sell wine accessories.
Trend signals
Trend signals for In-Home Outings
Trend score 4.4 out of 10, from popularity 68%, activity 57%, freshness 8%.
Popularity68%
Activity57%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the In-Home Outings trend
16 featured examples from Jan 2 to Dec 17, 2009CategoryArt & Design
Personalized Wine Glasses
Bridal Party Glasses Feature Cartoons of Your Wedding Party
Providing personalized wine glasses and custom martini glasses for weddings and bridal showers.
CategoryArt & Design
Perpetually Full Wine Glasses
The Glass Tank Wine Dispenser by Kouichi Okamoto
The Glass Tank's continuous refill feature offers a disruptive innovation opportunity for the beverage dispensing systems industry, revolutionizing the way drinks are served and c…
CategoryEco
DIY Wine Tables
Revol-Design Lets You Transform Used Bottles into a Stylish Table
Opportunities for the home decor industry to tap into DIY furniture and sustainable living trends.
CategoryEco
Stylish Recycled Wine Glasses
Umbra 'Frosine' Collection of Sandblasted Vessels
The eco-friendly products industry can benefit from incorporating recycled glassware designs and materials to meet consumer demand for sustainability.
CategoryArt & Design
Liquorlicious Boxed Wine Stands
Foldable Oak and Stainless Perch for Liquor Dispensing Ease
The wine packaging industry can explore innovative approaches to develop foldable wine box stands that improve convenience and portability.
CategoryTech
Twitter Wine Tastings
Eco-Friendly Experts Tweet to Facilitate Shared Experience
Wineries can leverage virtual tastings to create new customer experiences, reach a wider audience, and reduce costs associated with traditional tastings
CategoryArt & Design
Elegant Decanters
Riedel 'Black Tie' Carafe Aerates Your Wine in Fine Fashion
Luxury home goods brands can explore creating limited-edition, artistically designed decanters to appeal to oenophiles who value both function and aesthetics.
CategoryLifestyle
Painter Wine Trays
The Stem Glass Tray Mimics an Artist's Paint Palette
Incorporating art-inspired serving trays into restaurant or event services could add an eye-catching touch to guests' experiences and potentially increase customer satisfaction.
CategoryArt & Design
Secret Corkscrew Storage
The Wine Bottle Accessory Kit Conceals James Bond Style
The wine accessory industry can leverage this trend by creating innovative and stylish wine tool kits to offer customers a convenient way to store and access their wine tools.
CategoryLifestyle
Spherical Wine Kegs
The N2Wine Globe Stylishly Holds Your Bottles of Wine
Companies in the wine storage industry have an opportunity to develop and market spherical wine kegs that provide space-saving benefits while preserving the flavor of wine.
CategoryLuxury
Blinged-Out Wine Coolers
Gold, Crystal & Diamond Vino Accessories by La Fraicheur
Innovation opportunities in the luxury goods industry to design and produce extravagant and high-value products.
CategoryArt & Design
Temperature-Sensitive Stemware
The 'Febbre di Vino' Glass Displays Your Wine's Temperature
The 'Febbre di Vino' Stemware caters to the needs of wine enthusiasts, offering a potential disruptive innovation opportunity in the wine industry.
CategoryLifestyle
Wetsuit Wine Carriers
The ChillinJoy Neoprene Cooler Makes For Portable Bottle Protection
Expanding product offerings in the wine industry to include unique and convenient accessories for wine enthusiasts who enjoy outdoor events.
CategoryArt & Design
Aerating Wine Glasses
The SensisPlus Glass Makes Decanting a Thing of the Past
Disruptive innovation opportunity: Create innovative wine accessories that simplify the wine-drinking experience and cater to consumers who want convenience without compromising q…
CategoryLifestyle
Wine-Pouring Blowfish
The Whimsical Sake Bomb by Alexander Purcell
Tableware manufacturers can incorporate 3D printing and traditional casting techniques to create innovative designs that appeal to a younger, design-conscious market.
CategoryLifestyle
Wine Aroma Kits
Train Your Nose For Wine Tasting
Opportunity for wine and spirits companies to develop innovative products and services that enhance the wine tasting experience for consumers.
