Budget-savvy people are adding glamour to drinking wine at home
Implications - The recession has led many people to cut back on dining/bar budgets. To avoid feelings of deprivation, more consumers are enjoying drinks at home, a compromise that allows them to still indulge in fine things, but in a more frugal way. This has increased demand for innovations that add appeal to drinking at home.
Trend Themes
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Drinking at Home — The recession has led many people to cut back on dining/bar budgets. This has increased demand for innovations that add appeal to drinking at home.
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Innovative Wine Glasses — Oenophiles are starting to demand more elegantly-designed decanters that can double as art pieces.
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DIY Wine Accessories — Consumers are looking for products featuring a one-of-a-kind aesthetic.
Industry Implications
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Home Entertainment — The demand for innovations that add appeal to drinking at home creates opportunities for businesses selling home entertainment products.
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Home Decor — Customers who desire differentiation from the crowd create opportunities for businesses selling unique home decor products.
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Wine Industry — The demand for elegantly-designed decanters and aerating wine glasses creates opportunities for businesses that sell wine accessories.
16 Featured, 57 Examples:
1,327,081 Total Clicks
Date Range:
Mar 09 — Dec 09
Trending:
Warm
Consumer Insight Topics:
