Dozens of volunteers whitewashed 120 unregistered public advertisements yesterday as a part of the New York Street Advertising Takeover. The guerrilla movement was organized by Jordan Seiler and the Eastern District Gallery to combat the giant profits reaped by companies who display public advertising that has not been paid for.
Naturally, street artists rejoiced in their newly-discovered blank canvases. The graffiti in the gallery above represents some of the early pieces found by Wooster Collective after the New York Street Advertising Takeover.
Why This Trend Is Growing
- Public Advertising Takeover
- Opportunity for companies to explore alternative, creative methods of advertising that disrupt the traditional billboard industry.
- Guerrilla Marketing
- Opportunity for brands to engage with consumers through unconventional and unexpected advertising strategies, creating a memorable impact.
- Street Art Collaboration
- Opportunity for brands to collaborate with street artists to create unique and eye-catching outdoor advertising campaigns.
Industries Being Reshaped
- Advertising
- Disruptive potential for companies to revolutionize the advertising industry by finding new ways to connect with consumers outside of traditional channels.
- Outdoor Media
- Opportunity for companies operating in the outdoor media space to rethink their strategies and incorporate more interactive and engaging elements into their advertisements.
- Art Galleries
- Potential for art galleries to partner with brands to host joint exhibitions showcasing the intersection of street art and advertising as a new form of artistic expression.
