Ideas
Explore the world's #1 largest database of ideas and innovations, with 457,724 inspiring examples.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,231 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,891 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,203 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 457,724 cutting edge ideas.

Bikini-Clad Airplanes

Sports Illustrated Sponsored Boeing Has Swimsuit Models On Planes

— March 10, 2009 — Marketing
Model Bar Refaeli was painted onto the side of a 747 belonging to South West airlines as part of a promotional deal with Sports Illustrated.

To put this remarkable piece of PR into perspective, South West airlines was previously sued for having, and I quote perfectly, an “Under-Dressed Hooters Waitress." Nice. This plane comes a year after Southwest banned Kyla Ebber from flying because her miniskirt was too skimpy. How ironic!

Implications - xx
A PR campaign of this magnitude is fruitful for both Sports Illustrated and Southwest Airlines, as it is buzz worthy and sure to garner heaps of media and public attention. Regardless of the public opinion or controversy associated with this type of racy advertising, the ad speaks to the old adage 'any publicity is good publicity.'
Trend Themes
1. Aerial Advertising - The use of airplanes as a promotional platform presents opportunities for brands to create buzz and gain extensive media coverage.
2. Controversial Campaigns - Controversial advertising campaigns can generate significant attention and media coverage, regardless of public opinion.
3. Partnering with Media Outlets - Collaborations between airlines and media outlets provide a mutually beneficial promotional opportunity by leveraging each other's audiences.
Industry Implications
1. Airlines - Airlines can utilize their planes as unconventional advertising spaces to generate additional revenue and increase their brand visibility.
2. Media and Entertainment - Media outlets can partner with airlines to promote their content or events in a unique and attention-grabbing way.
3. Fashion and Sports Marketing - Fashion brands and sports publications can collaborate with airlines to create innovative advertising campaigns that target a specific audience.
3.1
Score
Popularity
Activity
Freshness