Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Involvement Over
Substance
Products that emphasize and praise personal interests.
4.3
Trend score
What's Happening
What is the Involvement Over Substance trend?
Involvement Over Substance: Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
Trend themes
Themes within the Involvement Over Substance trend
Three behaviours holding the trend together01
Customized alcohol packaging
Alcohol brands are creating niche or flashy packaging that celebrate different interests or lifestyles, allowing consumers to feel more connected with the product through personalization.
02
Aesthetic presentation
Alcohol branding and presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside, creating an opportunity for businesses to innovate in packaging design.
03
Collaborations and limited editions
Collaborating with designers, artists, or celebrities in creating special or limited edition alcohol bottles can appeal to a wider audience and create buzz around the product, opening possibilities for partnerships and brand innovation.
Industry implications
What the Involvement Over Substance trend means for industry
Where the trend changes the playbookFor
Alcohol and spirits industry
Businesses within the alcohol and spirits industry can reference these trends in order to innovate their product packaging, branding, and bottle design.
For
Luxury goods industry
The trend of aesthetic presentation and customized packaging creates opportunities for luxury goods industries to create premium products based on personalized designs and aesthetics.
For
Fashion industry
Collaborating with designers or artists on special or limited edition alcohol bottles can create an opportunity for cross-industry collaboration and influence in fashion and entertainment industries.
Trend signals
Trend signals for Involvement Over Substance
Trend score 4.3 out of 10, from popularity 60%, activity 60%, freshness 8%.
Popularity60%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Involvement Over Substance trend
12 featured examples from Apr 29 to Dec 8, 2009CategoryArt & Design
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
Opportunity for alcohol companies to stand out and differentiate themselves in a crowded market through unique product packaging design collaborations with artists.
CategoryLuxury
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
The alcohol industry can explore luxurious packaging upgrades and sustainable packaging design to enhance brand image and appeal to discerning customers.
CategoryArt & Design
Custom Champagne Bottles
MyMoet Lets You Personalize Your Moet & Chandon
The beverage industry can capitalize on the trend of personalized bottle customization to offer unique and memorable products that cater to individual tastes and occasions.
CategoryFashion
Stiletto and Booze Kits
'Le Rituel' Box Set is Every Girl's Dream
Fashion brands can explore collaborations with beverage companies to create innovative and luxurious products.
CategoryLifestyle
Biker Booze
Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
Opportunities to create limited edition versions of alcoholic beverages that cater to different consumer preferences and lifestyles.
CategoryLifestyle
Boozey Sneakers
The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
The alcohol industry can explore the trend of creating alcohol-themed gifts to diversify their product offerings and attract new consumers.
CategoryLifestyle
Concealed Carafes
The Disposable Flask Lets You Bring Booze Anywhere
Disruptive innovation opportunities in creating alcohol packaging solutions that enhance convenience, discretion, and style for consumers.
CategoryMarketing
Patriotic Liquor Bottles
The Catherine Malandrino Cointreau Bottle is All-American
The fashion industry can explore innovative collaborations with beverage companies, designing limited edition bottles and incorporating brand elements into their collections to cr…
CategoryArt & Design
Bedazzled Booze Bottles
Swarovski Crystal Studded Iordanov Vodka for Upscale Toasting
The luxury goods industry can capitalize on the trend of embellishing high-end products with expensive materials like Swarovski crystals, catering to consumers who value opulence…
CategoryLuxury
$15,000 Whiskey Bottles
Dalmore Releases Exclusive 1951 Vintage Sirius
Disruptive innovation opportunity: The luxury beverage industry can explore the potential for high-priced limited edition whiskey releases to cater to a niche market of wealthy in…
CategoryLifestyle
Bee Booze
Lauren Golembiewski's 'Honey Moon' Looks like a Bee Hive
The wine and spirits industry can leverage creative packaging and symbolic designs to differentiate their products and attract consumers.
CategoryArt & Design
Commemorative Bottles
Bacardi Celebrates 100 Years With 89 Proof Limited Edition Herita
Alcoholic beverage companies can leverage retro packaging and limited edition offerings to appeal to consumers and promote brand loyalty.
