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Involvement Over Substance

Products that emphasize and praise personal interests

Implications - Niche or flashy alcohol packaging that celebrates different interests or lifestyles is taking on a strong presence on liquor store shelves. Liquor branding and its aesthetic presentation have become as much a part of the drinking and entertainment experience as the spirits that reside inside.
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
1,268,891 Total Clicks
Apr 09 - Jan 10
Warm
Art & DesignDesignLifestyleDrinking
Featured Examples
Artistic Alcohol Bottles - 1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
SCORE 5.5
Warm 42,109 Clicks Pub: Oct 13, 09
Artistic Alcohol Bottles
1800 Tequila and Proximo Spirits Inc. Create Alcoholic Art
Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists. Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists… [More]
Baroque Liquor Bottles - Louis XIII Cognac Gets an All-New Luxe Look
SCORE 4.5
Average 33,055 Clicks Pub: Sep 18, 09
Baroque Liquor Bottles
Louis XIII Cognac Gets an All-New Luxe Look
Prestigious Louis XIII cognac has recently gotten a luxurious packaging upgrade to prove that this alcohol is much more than a mere cognac. Its bottle is placed inside a handcrafted dark wood-and-leather… [More]
Custom Champagne Bottles - MyMoet Lets You Personalize Your Moet & Chandon
SCORE 3.2
Mild 25,116 Clicks Pub: Apr 29, 09
Custom Champagne Bottles
MyMoet Lets You Personalize Your Moet & Chandon
MyMoet is possibly the best discovery for any champagne lover that can’t resist a bit of sparkle! Moet & Chandon now let you design your own 750 ml or 1.5 liter bottles of bubbly by customizing the placement… [More]
Stiletto and Booze Kits - 'Le Rituel' Box Set is Every Girl's Dream
SCORE 4.7
Average 11,856 Clicks Pub: Sep 29, 09
Stiletto and Booze Kits
'Le Rituel' Box Set is Every Girl's Dream
Do you like expensive champagne and expensive shoes? If you do, then the ‘Le Rituel’ box set is for you. The result of a collaboration between epic shoe designer Christian Louboutin and delicious champagne… [More]
Biker Booze - Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
SCORE 3.4
Mild 17,262 Clicks Pub: Aug 15, 09
Biker Booze
Absolut Vodka Launches Rock Edition to Celebrate Rock & Roll
Absolut Vodka recently launched a Rock Edition complete with leather casing and biker-style studs. Absolut Rock, which was designed in collaboration with a design team at Family Business, was launched… [More]
Boozey Sneakers - The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
SCORE 4.4
Average 6,882 Clicks Pub: Dec 8, 09
Boozey Sneakers
The Malibu Rum Gift Box Brings Shoes and Liquor Together at Last
Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation. Collaborating… [More]
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