Ok, so you have to buy your day something awesome for the holidays, but you don’t know what. Well, why no the Malubu run gift box, because this is more than just a box, it is a design innovation.
Collaborating with French footwear publication Shoes-Up, the set looks like two pristine white kicks in a box, but it is actually two sweet bottles of rum, that are ready to be drunk, so you can get crunked. The Malibu rum gift box will make someone’s morning brighter/darker.
What Makes This Trend Stand Out
- Alcohol-themed Gifts
- The trend of combining alcohol with other gift items creates disruptive innovation opportunities for brands to offer unique and memorable experiences.
- Collaborations with Publications
- Collaborating with popular publications in different industries allows brands to tap into new audiences and create innovative products or experiences.
- Surprise Packaging
- The use of deceptive or unconventional packaging adds an element of surprise and excitement to gifts, offering disruptive innovation opportunities for brands to stand out.
Sectors Adopting This
- Alcohol
- The alcohol industry can explore the trend of creating alcohol-themed gifts to diversify their product offerings and attract new consumers.
- Footwear
- Collaborating with popular footwear publications opens up disruptive innovation opportunities for the footwear industry to create unique and limited-edition designs or collaborations.
- Packaging and Design
- The packaging and design industry can capitalize on the trend of surprise packaging by offering innovative and creative solutions for brands looking to make their products stand out.
