Coming to a liquor store near you are these limited edition Essential Artists bottles designed by 11 up-and-coming artists.
Brought to consumers by 1800 Tequila and Proximo Spirits, Inc., the artists featured are U.S.-born and notably feature the work of Shepard Fairey's Studio Number One.
The 11 art pieces were chosen from over 15,000 online submissions to 1800 Tequila. The bottles retail for $24.99 each.
Implications - The grand-prize winner was StevOramA who earned a $10,000 reward for his creativity. Other artists that came close to the finish line include Ian McGillivray, Nickelyn Reames and Leyland “Lee†DeVito. The bottles each artist designed are full of bright colors and feature designs such as octopus tentacles and silly cartoons.
What's Driving This Trend
- Artistic Alcohol Packaging
- Opportunity for alcohol companies to collaborate with artists to create unique limited edition packaging designs.
- Crowdsourced Design Contests
- Opportunity for companies to engage their audience through a design contest and leverage social media to generate buzz.
- Branded Art Collections
- Opportunity for companies to create a branded art collection and showcase it through limited edition product offerings.
Who This Affects Most
- Alcohol Manufacturing
- Opportunity for alcohol companies to stand out and differentiate themselves in a crowded market through unique product packaging design collaborations with artists.
- Art and Design
- Opportunity for artists to gain exposure and showcase their work on a national or international platform through design contests and collaborations with companies.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to leverage crowdsourced design contests to create engaging and inspiring content for their clients.
