Knit Bra Tops

Clips Targets the Fashionably Daring With Wearable Intimates as Outerwear

While reading Style Bubble, it was hard not to notice a certain look she was rocking. The blogger was wearing a sculptural knit bra by Clips, and was wearing it over top of her shirt.

The knit bra as a shirt is definitely a bold look, and not one I see many people trying, but the look does seem like a fun way to wear the sculptural bra top. Take a look at the brave blogger in her Clips attire.

Knit Bra Tops as Outerwear
Opportunity for brands to market sculptural knit bras as bold statement pieces that can be worn outside of traditional undergarment purposes.
Wearable Intimates Trend
Expanding market for intimates that are designed to be seen and worn as part of a fashionable look, rather than hidden under clothing.
Sculptural Bra Designs
Demand for unique bras with interesting structural designs, as seen with Clips knit bra.

Who This Affects Most

Fashion Industry
Opportunity for fashion designers and brands to tap into the wearable intimates trend and create bold, statement-making sculptural bras.
Lingerie Industry
Expanding market for lingerie brands to create wearable intimates that are designed to be seen and worn as part of a fashionable look.
Textile Industry
Demand for innovative textile designs and techniques to create sculptural bras with interesting shapes and details.
SCORE
0.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 2%
Activity 13%
Freshness 8%

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