I think you may agree with me when I state that the more convincing something appears (such as, I would argue, these Copenhagen Zoo Bus Ads), the more impact it will have. I mean, yes the fantastical is all good and well, but we know in the back of our heads that it could never be. But if we see something that is even remotely possible, we become pretty impressed (and maybe a little scared).
Executed by Bates Y&R, these Copenhagen Zoo Bus Ads are definitely impressive. Although I have to say, I’m not sure if this campaign will entice me to visit the zoo, or simply give me nightmares.