Milc, Siena has beheaded Santa in its latest graphic metaphor for how advertising budget cuts impact people that specialize in creative communication.
The shockvertising captions read, “Creativity is that extra bit of magic that can turn communication into a dream.And there is no crisis that can justify the killing of a dream,” and “To cut your communication budget means to cut your own future.”
Advertising Agency: Milc, Siena, Italy
Creative Director: Giampiero Cito
Art Director: Matteo Scheggi
Copywriter: Matteo Spadoni
Photographer: Bruno Bruchi
Strategic planner: Antonio Paolo